|Posted by STUDENT direct Organization Glendale Community College, chapter on February 17, 2012 at 5:05 AM|
Written and Published by STUDENT direct Organization Glendale Community College
Supported by STUDENTdirect Publications
Endorsed by the STUDENTdirect Charitable Foundation
We here it all the time branding. So what exactly is it, or what exactly is a brand. Brand is used in reference to a product or name that consumers can identify with. Branding your company or organization is very important when relating with your target market share. Your name must have an identity, so what is to brand yourself. Techniques used to brand a product or service to name a few is logos, slogans, stickers, banners, etc.
Once you've brainstormed what your brand is slogans, logos, etc. the message must be repetitive and clear, thus capturing your audience, a good brand campaign would mean the consumer indentifies with the product or service and shares with others as if its exclusive or a right of passage, or membership in a reputable org. So thats the basics to what makes a brand and to brand yourself is to use those same techniques to get your name out there where its recognizable and identifiable to the way you want people to relate with you.
Things to consider when you use social media, how are you branding yourself when you post that status update. Employers and schools look at your resume, some may ask for a portfolio or profile, others may delve into non-traditional means, but remember how you share your experiences and how you organize and present it is how others will identify with you.
- STUDENT direct Organization Glendale Community College, chapter